It's there in your inbox. It's from Include Software. It reads "Asset Update".
You turn on your PC and it pops up..."Software Update Available"...it can be Adobe, iTunes, Windows, HP, or any of the multitude of programs you have installed and registered on your machine.
You have a choice. Click on the link or hit "Cancel". But, it's a no-brainer, really, you have to choose the path to update!