The landscape industry is unique in the fact that its lowest paid employees have some of the greatest power in their respective companies. While they’re certainly not the ones making major business decisions, their actions can have a big impact on the overall success—or failure—of the business.
Because laborers are the ones on the front line. In fact, they probably have more interaction with your customers than anyone else in your company. And that’s a big deal.
Put simply: The people at the bottom of your organizational chart are the ones that should be the best at representing your company. Regardless of your marketing efforts, your branding, and any other efforts you make to present a certain “image” of your company to the public, if you have crews that are dressed sloppy, are careless when they work, have poor interactions with your clients, and cause other issues, it’s going to negatively impact your business image.