With the rise of the Covid-19 pandemic creating a need to social distance and forcing a limit on large gatherings, many planned conferences and events were left scrambling to figure out what to do next. Rather than cancel altogether, many chose to shift to a virtual model. This has created the unique opportunity to reach more people in a new way.
Include Software was amongst those that had to make a shift. With the iCollaborate User Conference already announced and planned, we had to decide whether we were going to pivot or cancel. We chose to pivot to a virtual model—and frankly, are so glad that we did. Just like so many lawn and landscape businesses have found ways to survive and thrive in this new climate, we were excited by the success of this virtual event.