Successful sales are driven by metrics. As a salesperson, you recognize that numbers are everything. Whether sales are up or down is the heart of what it is that you do as a landscaping sales manager. The fact is, you could have an amazing sales team but if you aren’t staying on top of how your jobs are performing, as well as what’s coming into the pipeline, then things can quickly start to go awry.
As the CEO, it is your responsibility to oversee your landscaping company as a whole and make sure that it’s running as best that it possibly can. In order to ensure that, you’ve likely implemented various tools over the years, including potential software solutions. But how do you know when the tools you’ve implemented are no longer enough?
How do you know when it’s time for new landscape business management software?
Technology is part of our everyday lives—and becomes more so every day. From online shopping to using devices to remain informed or connect with others, technology is used daily and that’s no different for those age 50 and older. Over 90 percent of adults over 50 own a computer or laptop, 70 percent have a smartphone, and more than 40 percent own a tablet, according to a national study.
Data is so important when it comes to how you run your business. If you’re regularly looking at data through a landscape business report, then you’re likely making major decisions based on what you read.
But what you see is also so important. In fact, one might argue that seeing is understanding.
Technology has made our lives faster and more efficient in so many areas. From banking to airline check-ins or even making purchases, technology allows us to perform tasks at a faster rate than ever before.
Of course, when it comes to your landscaping business, there are many great benefits to technology but in terms of speed, an important one is your response time. With the use of various tools you can respond to customers faster than ever.
Do you ever wish you could predict the future? After all, planning for your company’s future when you have no idea what it holds is challenging. It can feel like quite a bit of pressure to make decisions that impact the future of your business (and its people) when you’re not sure what to base them on.
Do you feel as though you’re aimlessly chasing after growth through your company’s profit centers? Or, are you making smart and calculated decisions when it comes to which profit centers to put the focus on? Hopefully, it’s the latter. Growing a landscape business in a healthy manner is not something that can be achieved haphazardly. In fact, business experts say that growth without a plan can be a recipe for disaster.
If you’re stressing about running reports to evaluate your past year of business, you’re not alone. It’s not uncommon for owners to feel intimidated about pulling reports for their landscaping business. It might feel like an arduous task and on top of that, you probably don’t have a lot of free time to do it. For this reason, you may be putting it off.
Landscape peer groups can be an incredibly powerful tool. In many ways, they allow business owners to get a “glimpse into the future.” As part of a peer group, the opportunity to chat with business owners who have already been through some of the same experiences (or challenges) you might be facing, can allow you to make better decisions.
Do you feel as though despite your best efforts, you’re failing to get more landscaping customers or the wrong new ones? You might even feel as though you’ve dumped too much money into ineffective advertising time after time. Though you might be getting some return, it may not be what you had in mind when you began investing in landscaping marketing materials or efforts.
If you’re having some of these feelings, you’re not alone. Many landscape companies have told us that they’ve struggled in trying to figure out marketing for their landscaping business. Whether you’re a B2B or a B2C company, your goal is the same—getting more of the right landscaping customers. That’s why you want a marketing approach that really works.
At Include Software, we love sharing knowledge that we’ve learned if it can help landscape companies in any way. After all, this is the industry that we truly value.
