In life—and in sales—we often make things complicated. That could mean working tirelessly trying to track down new leads but coming up empty handed. When we’re busting out our best effort, this can be incredibly frustrating.
Of course, we don’t always mean to take the harder route. It might be because the short-cut isn’t always so visible. Even when the solution is right in front of us, it can be missed as we assume we have to work harder. In reality, we may just need to work smarter.
What that means in terms of easy sales success is that it’s important to actively seek out the “low-hanging fruit.” That is, the simplest or easiest sales to make. You want to find those sales that will help to fill up your pipeline at the end of the season as regular work may be starting to slow down for the year.
Here are a few low-hanging fruit sales strategies that will help you cherry-pick some ripe opportunities.