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How to Get More Landscaping Customers: Powerful Tips from 2 Successful Companies

Posted by Nanette Seven, Vice President on Oct 23, 2018 11:22:14 AM

Do you feel as though despite your best efforts, you’re failing to get more landscaping customers or the wrong new ones? You might even feel as though you’ve dumped too much money into ineffective advertising time after time. Though you might be getting some return, it may not be what you had in mind when you began investing in landscaping marketing materials or efforts.

If you’re having some of these feelings, you’re not alone. Many landscape companies have told us that they’ve struggled in trying to figure out marketing for their landscaping business. Whether you’re a B2B or a B2C company, your goal is the same—getting more of the right landscaping customers. That’s why you want a marketing approach that really works.

At Include Software, we love sharing knowledge that we’ve learned if it can help landscape companies in any way. After all, this is the industry that we truly value.

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Surveying Customers: What Every Landscaping Business Needs to Know (and Do)

Posted by Nanette Seven, Vice President on Oct 9, 2018 7:00:00 AM

What if you had a way that you could get inside of your customers’ heads and know exactly what they like—and dislike—about your landscaping business? It would give you the insight you require to make smart decisions and it would help you keep your customers’ best interests at heart.

The truth is, a tool like this already exists but it is grossly underutilized by many in the landscape industry—that being, customer surveys. Surveying your customers is an opportunity to gain meaningful insights from your landscaping customers that can drive actionable steps to improve your growth, retention, and profit.

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9 Innovative Marketing Tips for the Stagnant Landscaping Business

Posted by Nanette Seven, Vice President on Jun 19, 2018 10:42:22 AM

Are you worried that your landscape company has become stagnant? Are you seeing a decline in new growth or has it tapered off completely? If so, then it might be time to refresh your business with some new approaches.

With the incorporation of some marketing tips for your landscape business, you can get your business revitalized in a way that will keep you moving onward and upward.

At Include Software, we’ve gone through many of these processes ourselves and worked closely with hundreds of landscape companies that have used these tactics to push through to the next level of revenue.

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6 Landscaping Website Design Ideas & Tips to Consider

Posted by Nanette Seven, Vice President on Apr 11, 2018 9:01:05 AM

At Include Software, we’ve worked with hundreds of landscape companies and often end up discussing their business needs. Occasionally, we hear a lot of companies are looking at updating or improving their websites.

This is a smart business move. After all, your website is one of your most important marketing tools. Even if a client finds you somewhere else (like a Facebook ad or even via word-of-mouth), they’re still going to head to your website to check you out.

While you may be great at designing a landscape or a property maintenance program, chances are, you might not know much about website design. You may know it’s important to put together something that will stand out, but you may not be sure how to get started.

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6 Winning Ideas for Selling More Landscaping Services to Existing Clients

Posted by Nanette Seven, Vice President on Feb 13, 2018 4:06:29 PM

New client acquisition is expensive. Chances are, you’ve heard the stats. It’s been said that it costs five times as much to attract a new customer as it does to keep an existing one. That’s why you do everything you can to treat your clients right and to keep them happy.

While it’s undoubtedly important to invest in your existing clients, if you aren’t doing anything to generate additional service opportunities from them, then you’re missing out. Your existing client base is likely ripe with possibilities for upselling your landscaping services and increasing your sales.

Of course, the last thing you want to do is be pushy and risk losing a client over selling too hard. The key is to implement creative approaches to upselling that will generate you more business while also impressing your clients on your commitment to serving them.

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7 Landscape Sales Tips to Grow Your Company

Posted by Nanette Seven, Vice President on Aug 16, 2017 12:59:17 PM

Even after rapid growth, it’s not uncommon for landscape businesses to hit a plateau. After watching revenue steadily increase for several years, it can suddenly get “stuck” at a certain point. While this number can differ from business-to-business, it does seem that the $1 million mark is a particularly stubborn plateau where many business owners appear to level out. They did all the hard work to get to that mark and then suddenly they don’t know how to take it to the next level.

If you’ve leveled out and growth appears to be stagnant, you’re likely in need of a refreshed landscape sales strategy. Oftentimes what happens is that the strategies which worked at a lower level revenue may need revamping to accommodate the company’s needs at a higher level.

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