Topic: Marketing

Giving Back: INCLUDE’s Miles Kuperus Volunteers Renewal & Remembrance

This year marks the 25th anniversary of the Renewal & Remembrance event, hosted annually by the National Association of Landscape Professionals (NALP). Having grown up in the Green Industry, this is an event that our Systems Architect Miles Kuperus has been involved with since his childhood. 

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Summertime Lawn and Landscaping Challenges to Prepare your Clients for Now

Each season brings its own set of lawn and landscaping needs—and challenges—and summer is no different. While we often think of summer as a time of relaxation—perhaps a chance to spend time at the pool or beach—for the lawn or landscape, summer can be a time of multiple threats. 

From scorching...

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In-Person Industry Events are Back—and We’re Ready for It!

The COVID-19 pandemic has created so many challenges for business owners over the past year. But for the Green Industry, business never really slowed down! If anything, many lawn and landscape business owners told us that they were busier than usual this past year. 

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Going Virtual: The Advent of Virtual Events

With the rise of the Covid-19 pandemic creating a need to social distance and forcing a limit on large gatherings, many planned conferences and events were left scrambling to figure out what to do next. Rather than cancel altogether, many chose to shift to a virtual model. This has created the...

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For Easy Sales Success, Sell the Low-Hanging Fruit

In life—and in sales—we often make things complicated. That could mean working tirelessly trying to track down new leads but coming up empty handed. When we’re busting out our best effort, this can be incredibly frustrating. 

Of course, we don’t always mean to take the harder route. It might be...

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How to Sell More Landscaping Work By Using Technology to Improve Your Response Time

Technology has made our lives faster and more efficient in so many areas. From banking to airline check-ins or even making purchases, technology allows us to perform tasks at a faster rate than ever before.

Of course, when it comes to your landscaping business, there are many great benefits to...

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How to Get More Landscaping Customers: Powerful Tips from 2 Successful Companies

Do you feel as though despite your best efforts, you’re failing to get more landscaping customers or the wrong new ones? You might even feel as though you’ve dumped too much money into ineffective advertising time after time. Though you might be getting some return, it may not be what you had in...

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Surveying Customers: What Every Landscaping Business Needs to Know (and Do)

What if you had a way that you could get inside of your customers’ heads and know exactly what they like—and dislike—about your landscaping business? It would give you the insight you require to make smart decisions and it would help you keep your customers’ best interests at heart.

The truth...

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9 Innovative Marketing Tips for the Stagnant Landscaping Business

Are you worried that your landscape company has become stagnant? Are you seeing a decline in new growth or has it tapered off completely? If so, then it might be time to refresh your business with some new approaches.

With the incorporation of some marketing tips for your landscape business, you...

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6 Landscaping Website Design Ideas & Tips to Consider

At Include Software, we’ve worked with hundreds of landscape companies and often end up discussing their business needs. Occasionally, we hear a lot of companies are looking at updating or improving their websites.

This is a smart business move. After all, your website is one of your most...

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