Topic: Marketing

Key Areas Landscape Contractors Should Analyze Post-Spring Season

The transition from the blooming Spring to the warm Summer can be an optimal moment for landscape contractors to pause and reflect on the state of their businesses. A thorough analysis of the performance, challenges, and opportunities encountered during the Spring season can yield valuable...

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The Top 5 Reasons You Should Attend The Snow and Ice Symposium

Attending an industry trade show can be a great investment for your snow and landscape business. The annual Snow and Ice Symposium, by the Snow and Ice Management Association (SIMA), takes place in Hartford, Connecticut, this week, is the premier event in our industry. Below, we explore the top...

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How Farmside Landscape & Design, Inc, Tracks Equipment Data with Asset

Keeping track of your tangible assets is an incredibly important aspect of running a landscaping business. After labor, equipment is your number two expense. Even so, many landscape business owners fail to effectively track their vehicle and equipment expenses. This can make it difficult to making...

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Giving Back: INCLUDE’s Miles Kuperus Volunteers Renewal & Remembrance

This year marks the 25th anniversary of the Renewal & Remembrance event, hosted annually by the National Association of Landscape Professionals (NALP). Having grown up in the Green Industry, this is an event that our Systems Architect Miles Kuperus has been involved with since his childhood. 

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Summertime Lawn and Landscaping Challenges to Prepare your Clients for Now

Each season brings its own set of lawn and landscaping needs—and challenges—and summer is no different. While we often think of summer as a time of relaxation—perhaps a chance to spend time at the pool or beach—for the lawn or landscape, summer can be a time of multiple threats. 

From scorching...

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In-Person Industry Events are Back—and We’re Ready for It!

The COVID-19 pandemic has created so many challenges for business owners over the past year. But for the Green Industry, business never really slowed down! If anything, many lawn and landscape business owners told us that they were busier than usual this past year. 

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Going Virtual: The Advent of Virtual Events

With the rise of the Covid-19 pandemic creating a need to social distance and forcing a limit on large gatherings, many planned conferences and events were left scrambling to figure out what to do next. Rather than cancel altogether, many chose to shift to a virtual model. This has created the...

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For Easy Sales Success, Sell the Low-Hanging Fruit

In life—and in sales—we often make things complicated. That could mean working tirelessly trying to track down new leads but coming up empty handed. When we’re busting out our best effort, this can be incredibly frustrating. 

Of course, we don’t always mean to take the harder route. It might be...

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How to Sell More Landscaping Work By Using Technology to Improve Your Response Time

Technology has made our lives faster and more efficient in so many areas. From banking to airline check-ins or even making purchases, technology allows us to perform tasks at a faster rate than ever before.

Of course, when it comes to your landscaping business, there are many great benefits to...

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How to Get More Landscaping Customers: Powerful Tips from 2 Successful Companies

Do you feel as though despite your best efforts, you’re failing to get more landscaping customers or the wrong new ones? You might even feel as though you’ve dumped too much money into ineffective advertising time after time. Though you might be getting some return, it may not be what you had in...

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